Inside Us - About NPD

ABOUT OUR LAB

We are NPD.

A Digital Creative Lab

For brands that want to feel more human.

We started this agency because we were tired of seeing brands talk at people instead of to them. Data tells us what an audience actually cares about. Imagination is what turns that into something worth saying. We use both, in that order, so the work ends up sounding less like marketing and more like a conversation.

WE THINK IN DATA.

Strategy is the foundation.

Every project starts with a question: what does this brand actually need to accomplish? We measure, we research, we map. We're obsessed with the brief.

100+

Projects shipped

1 Mio+

Cups of coffee drank

WE DREAM IN COLOR.

Creativity is the multiplier.

Once we know what the work needs to do, we start building. Social content, campaigns, creative, all made with a level of care that earns a second look.

50+

Clients Trusted

98%

Of Clients Satisfied

HOW WE THINK ABOUT OUR WORK

Three beliefs that shape everything we make.

Native to Culture

We make work that belongs where people already are. Not ads that interrupt the feed, but ideas that move the way real content moves, so a brand shows up as part of the conversation instead of a break from it.

Passion for Creativity Innovation

Strategy tells us what to say. Creativity decides whether anyone listens. We treat every brief as a chance to make something people choose to watch, share, and remember, and we keep looking for the new way to do it, not the familiar one.

Data-Driven Approach

We start with what people actually do, not what we assume. Behaviour, patterns, and real signals shape every decision, so the creative isn't a guess in a nice outfit. It's a bet we can stand behind.

WHAT WE DO

Four ways we solve problems.

See all works

Social Media Maintenance

Keeping your brand scrolling in the right direction.

Always-on content and community management that keeps your brand present, consistent, and culturally relevant.

See our works

Integrated Digital Campaigns

Connected campaigns that turn ideas into measurable results.

One team uniting strategy, social ads, KOL, and media placement into campaigns built to move.

See our works

Brand & Creative Development

Crafting through strategic design, compelling visuals, and impactful words.

Identity, design systems, and guidelines that give your brand a coherent look, voice, and logic.

See our works

Photo & Video Productions

Turning every moment into impactful visuals, from commercial shoots to event coverage.

In-house and partner-led production that turns ideas into assets ready for every platform.

See our works

HOW WE WORK

Five steps. No surprises.

We present one direction, not three. We back our thinking.

Step 01

Learn - Brief

We dive into your brand like we’re writing its Tinder bio. Before we make anything, we figure out who you actually are. The personality, the audience, the stuff that makes your brand worth swiping right on.

Step 02

Diagnose - Research & Ideation

Find what’s holding it back (usually something in the insight). Most brands don't have a creative problem, they have an insight problem. So we dig into the data and the audience behavior until we find the actual thing that's getting in the way.

Step 03

Prescribe - Creative Direction

Strategy that heals. This is where the diagnosis turns into a plan. We build creative direction that treats the root cause. If the strategy doesn't hold up without the pretty deck, it's not done yet.

Step 04

Create - Design & Build

We make things people actually want to see. Strategy means nothing until it's real. This is where the ideas get built, designed, and shipped, made to actually stop the scroll.

Step 05

Grow - Results & Improvement

We track it, tweak it, and brag about the results. The work doesn't stop at launch. We watch how it performs, adjust what's not working, and keep pushing the parts that are. Then we tell you about it, because results deserve a little bragging.

WHEN THE WORK TRAVELS

When creativity meets cultural recognition.

Phinasthika 2025

BRONZE

Claimed Bronze Winner for Beng-Beng Social Media Content Post

Marketing.co.id

Top Social Media Award 2024

Roma Malkist claimed the #1 spot for social media performance in the Biskuit Malkist category throughout 2024

Marketing.co.id

Top Social Media Sentiment Award 2025

Roma Malkist ranked #1 for social media sentiment in the Biskuit Malkist category with highest Share of Voice

WHEN THE WORK TRAVELS

OUR CLIENTS