How can Roma Malkist strengthen its relevance among Indonesian youth by shifting from a “legacy biscuit” to an exciting snack brand that connects with their dynamic, purpose-driven lifestyles while highlighting its unique 7 layers of crunchiness?
Today’s youth are not just hungry for food, they’re hungry for purpose, validation, knowledge, something new, etc.
They live fast, chase more, and crave things that make them feel full inside and out.
That’s where Roma Malkist fits, satisfying every kind of hunger, layer by layer.
THE LOGIC
THE IMAGINATION
THE APPROACH
We create and expand #Kenyangin7anMu as a content-driven movement that positions Roma Malkist as youth’s go-to source for bite-sized, media-inspired stories.
Through authentic school-to-school interviews, we bring real voices and relatable insights straight from students, organic, informative, and full of practical tips.
To keep the fun alive, we launch gaming contests and challenge-based content that inspire participation, boost engagement, and reward loyalty in playful ways.
